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Programs of Study

Associate of Applied Sciencemarketingcomm

Business Technology
Major: Management
Specialization: Marketing Communications


Course NumberCourse TitleLecture HoursLab HoursCourse Credits
First Semester
BUS 100Introduction to Business303
MKT 100Principles of Marketing303
MKT 170Customer Service202
SDV 108College Survival Skills101
ENG 111**College Composition I303
ITE 115**Introduction to Computer Applications & Concepts303
TOTAL15015
Second Semester
MKT 216Promotion OR303
MKT 284Social Media Networking
ENG 112**College Composition II303
MTH 151*Mathematics for Liberal Arts I303
Elective+Social Science Elective303
PEDHLT or PED021
Elective***Humanities/Fine Arts303
TOTAL15216
Third Semester
AST 205Business Communications303
ACC 211Principles of Accounting I404
BUS 200Principles of Management303
BUS 241Business Law I303
MKT 260Customer Service Management303
TOTAL16016
Fourth Semester
ACC 212Principles of Accounting II404
BUS 204Project Management303
MKT 229Marketing Research303
BUS 290/299Coordinated Internship/Supervised Study052
MKT 275International Marketing OR303
MKT 285Current Issues in Marketing
ElectiveElective303
TOTAL16518

Total Minimum Credits for the Management: Specialization Marketing Communications   Major   65

* Students may substitute a higher math for MTH 120
** Students may substitute ENG 101- 102 for ENG 111-112 and AST 232 for ITE 115.
*** Humanities/Fine Arts include Art Appreciate, Music Appreciation, Philosophy, literature and Foreign Languages courses.
+Social Science Electives: ECO201-202, PLS211-212, PSY 200, PSY 231-232, PSY 235, PSY 266, SOC 200, SOC 235, SOC 268, HIS 101-102, HIS 266, HIS 269, HIS 277, GEO 200 GEO 210.

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